From Community Roots to National Impact
The foundation of 1st Look Sports is deeply personal. Terrance McDuffie's journey began in Western New York, shaped by his upbringing in a close-knit family where sports, discipline, and education were core values. Raised in the projects as the oldest of six siblings, Terrance experienced firsthand how determination and family support can open doors, no matter the starting point. Sports proved a constant - building not only physical skills, but also character and community spirit. As a parent navigating the recruiting world for his son, Terrance saw the hurdles families face when talented young athletes go unnoticed. Even with prominent athletes by his son's side, real opportunities sometimes slipped away, not for lack of talent but a lack of visibility and advocacy. These pivotal moments ignited Terrance's commitment to create a path for others - grounded in honest mentorship, practical guidance, and unwavering support. The formation of 1st Look Sports stands as a direct response to these challenges, transforming personal hardship into a mission to help youth athletes and their families gain true access to athletic opportunity. Every initiative reflects the belief that hard work, resilience, and strong community ties can produce national impact. Today, 1st Look Sports empowers young athletes, families, and organizations, ensuring that nobody is overlooked on their journey toward success.
Meet Our Leadership Team
Founder & CEO
Terrance McDuffie
As Founder and CEO, Terrance McDuffie brings a lifetime in sports and a multigenerational Division I and NFL legacy to every decision we make. Growing up in a Western New York project apartment and later guiding his own son through painful recruiting setbacks, he saw exactly how easily even elite talent can be missed. That experience shaped 1st Look Sports into a national platform focused on athlete recruiting, honest guidance, and real college exposure. Terrance draws on decades of relationships with college coaches, scouts, and trainers to create showcases, highlight reel strategies, and athlete mentorship that deliver practical results. His commitment to youth development and community impact anchors our BELEEDAT standard so families, coaches, and organizations know they have a partner who understands both the stakes and the sacrifices behind every dream.
CFO
Chris McDuffie
As CFO, Chris McDuffie combines high-level athletic experience with strong academic and administrative credentials to help guide 1st Look Sports forward. A standout at Williamsville North, Chris produced over 4,000 rushing yards, competed in multiple sports, and earned a full football scholarship to the University at Buffalo before an injury shifted his path. He completed his degree at UB, then added a master's and Administrator certification at Canisius College, building the financial and organizational skills he uses today. Chris oversees our growth strategy, fundraising solutions, and operational systems so that every Bean on a Mission campaign, showcase, and training initiative runs with discipline and transparency. His leadership ensures that our work in athlete recruiting, community fundraising, and youth development stays sustainable, accountable, and focused on long-term opportunity for families.